Press release for SoftShelf

PressRelease.ai

2009 Salone Internazionale del Mobile

Milan, Italy

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Press release for SoftShelf

SoftShelf

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Yong Ju Lee + Brian Brush

Softshelf is inspired by the idea of creating a bookshelf that deforms the rational cellular grid in order to create a custom occupiable, differentiated, and soft space for the storage of books and other objects.  It is fully customizable by manipulating five customer controls embedded in a parametric design system: overall size of the shelf, overall geometric effect of the shrinking and expanding of boxes, the strength of this geometric effect on the entire shelf system, the curvature shape of the shelf, and the stretched shape of the boxes.  Softshelf takes advantage of the rigidity and fluidity of wood combined with the precision of CNC milling technology to create a monolithic and continuous form, sturdy yet geometrically complex, and ultimately innovative.

SoftShelf